Crabtree of Gateshead has asked us to rebrand the company, giving us the opportunity to refresh their identity while staying true to their heritage. The rebrand will position Crabtree as a global leader in metal-decorating and coating machinery, highlighting their innovation, quality and reliability. It will involve creating a new visual identity, including logo, typography, colour palette and imagery, as well as consistent guidelines for use across digital, print and trade show materials. The refreshed brand will not only strengthen their international presence but also give staff, partners and customers a clearer, more confident sense of who Crabtree are and what they stand for.
The rebrand has transformed how Crabtree is seen worldwide. Redsash gave us a bold, modern identity that our team and partners are proud to stand behind. The refreshed look not only captures our reputation for quality and innovation but also provides consistency across everything we do, from international trade shows to day-to-day communications. The process was smooth and collaborative, and the results have been met with overwhelmingly positive feedback internally and externally. We now feel our brand truly reflects who we are and where we’re going as a global leader.
